The world of motor racing has been part of MolcaWorld since the very beginning. Different jobs, sponsorships and a hobby that goes beyond the purely professional sphere mean that this sport and this company have always gone hand in hand. In this particular case, the relationship between MolcaWorld and the Aspar Team has also been close for years.
Today, after the start of the 2024 World Championship at the Lusail Circuit (Qatar) – with the victory of David Alonso in Moto3 – MolcaWorld and the Aspar Team have officially extended their relationship. The company specialising in experiential architecture, design and branding is backing the team led by four-time world champion Jorge Martínez Aspar for another season. This agreement means that the Moto2, Moto3 and MotoE riders will wear the logo of the Valencian company on their bikes, in the pits and on their official vehicles. Jesvy, a Valencian distributor specialising in signage and digital printing, was responsible for providing the materials for this project.
Fran Carrasco, CEO of MolcaWorld, has expressed his ‘happiness for the agreement reached “ and has confessed his ”joy to continue by the side of a team that is committed to sport and youth with as much passion as they show season after season’.
MolcaWorld specialises in making its clients’ real estate assets profitable through experiential architecture. But it has not only taken part in venues, it has also been present in the world of motorsport, taking charge of the organisation and complete management of the Ferrari World Finals that the Italian company held in Valencia in 2009, 2010 and 2012, look&feel and signage for the Cheste and Aragón circuits in different editions of the Motorcycling World Championship and the Formula 1 European Grand Prix held in Valencia, among other events.
