Facilities – Real Betis Balompié

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Real Betis Balompié

Foundation ? May 9, 1929
Stadium ? Benito Villamarín
Capacity ? 60,720
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Molcaworld has carried out a comprehensive strategic and creative project that includes: conzeptualization, design, creativity and implementation of the renovation of the Benito Villamarín stadium.

During the implementation it has included the study of camera shots and renewal of advertising media complying with the regulations of La Liga.

Before

Simulation

After

Intervened areas

  • Trade pyramid analysis
  • Camera shot analysis
  • Advertising media in 2U
  • Mixed Zone
  • Press room
  • Sports city press room
  • Signage
  • Rebranding bleachers
  • Hospitality

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