Molcaworld design the jewel of Arabia

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Molcaworld will revitalize Victory Arena stadium for Saudí Media

The King Saud University stadium in Riyadh, the capital of Saudi Arabia, which is only 9 years old, has just begun its journey to become a reference point in the region, capable of hosting the best events in the world. The Saudi Media Company, after reaching an agreement with the University, aims to convert the “new” stadium, VICTORY ARENA, into the nerve centre of all kinds of high-level sports and entertainment events, emulating the great stadiums of the world, such as the mythical Wembley Stadium in London. MRSOOL, a leading shipping company, will sponsor the name (naming rights) of the revitalized stadium.

MRSOOL Park, will combine events of various kinds, such as concerts by major bands, or global sporting events.

One of the keys focuses for MRSOOL PARK is to become the home of Al-Nassr, one of the most successful teams in Saudi Arabia, winner of nine leagues. Its colours will be present in many of the stadium’s designs

The world’s leading company in stadium revitalisation, the Spanish company Molcaworld, was selected to carry out the design of the brand and the great transformation of the venue, a stadium built in 2011, but which now requires a comprehensive intervention to turn it into the image that Arabia wants to convey to the world.

In record time, the Molcaworld design team set to work to generate the integral image of the venue, including the MRSOOL Park logo, with the aim of bringing together the history and feeling of the Riyadh fans. The first challenge was to study the ambitious objectives of the project managers, and then move them to the enclosure, generating an image that respects the preferences of fans, in a country with its own aesthetic trends and very personal. And all this while seeking to project an image of innovation and modernity

The project has been entirely directed from its beginning by Javier Martínez García a recognised expert in Sport & Entertainment with an international professional career of more than 20 years in leading companies such as The Walt Disney Co, Atlético de Madrid, Manchester City FC, … who frames the project within an ambitious plan of international repercussion: “This is one of the projects that is aligned within the Vision of the Saudi Arabia 2030 strategic plan. Another example of private initiative to reaffirm the country’s desire to regularly host major world events. And to do so, they have chosen to select leading international professionals and combine them with local talent”.

 

The MRSOOL PARK project consists of a comprehensive development plan, ranging from brand relaunch, revitalization of the stadium, the creation of a state-of-the-art digital ecosystem and a strategic commercial and marketing plan, which was presented by Saudi Media Company in November with a televised gala and broadcast on social networks.

MRSOOL PARK was created with the aim of moving from a conventional stadium to a multi-disciplinary destination, which can operate 7 days a week, with an iconic and memorable character.

The site will have VIP areas and differentiated hospitality, as well as the capacity to accommodate a wide range of gastronomic and commercial, adapting to each event.

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The players’ areas and stands will be dressed in the colours of Al-Nassr. The yellow of the desert sand and the blue of the Arabian Sea will be the protagonists of the changing rooms, players’ tunnels and various VIP experiences.

It will feature the first 360-degree viewing lounge in the region (the only one of its kind), where a select group of VIP subscribers will be able to watch the action take place just a few metres away, as well as the exit from the changing rooms, the moment before taking the field in the tunnel, and the press conference itself, while enjoying delicious food.

Molcaworld continues to increase its know-how, acquired over the years in Spanish La Liga stadiums, such as the image of the new metropolitan Wanda (Atlético de Madrid), Mestalla (Valencia CF), Sánchez Pizjuán (Sevilla) or Benito Villamarín (Betis), among many others. Stadium revitalisation technology will also be present at Mexico’s Azteca stadium in the run-up to the 2026 World Cup, and a series of projects that are in the process of being designed and that will soon see the light of day in various countries.

This post is also available in: Español (Spanish)