Sports branding

‘HOSPITALITY, FAN EXPERIENCE Y OTRAS TENDENCIAS EN EL DEPORTE’

Cómo estas nuevas estrategias de ver el negocio del deporte están transformando este sector, es un hecho. A día de hoy, cada vez son más los Clubes deportivos que buscan que sus aficionados vivan experiencias únicas recurriendo al hospitality

Reopening of stadiums and sports venues after the pandemic

MolcaWorld has developed an action plan for the reopening after the pandemic of stadiums and sports venues, which aims to help clubs recover activity quickly and safely, as well as preserve the safety and health of employees, visitors and fans. Download brochure

Covid stadiums by Molcaworld

The restart of La Liga after the Covid19 crisis has demanded extraordinary safety and hygiene conditions, with no acces for fans to the stadiums. A great inconvenience for the “theaters of dreams” in order to make the pandemic forget. For this reason, clubs like Real Madrid, Atlético Osasuna and Levante UD came to Molcaworld in …

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The legendary Azteca stadium is modernized to host its third World Cup

The legendary Azteca stadium will be the first American stadium to import the image and marketing innovation of the new era of Spanish stadiums. The one known as “Colossus of Santa Úrsula” is perhaps the most mythical stadium in the history of world football, since it is the only one where 2 World Cup finals …

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Son Moix will be called "Visit Mallorca Estadi"

Molcaworld collaborates with the Visit Mallorca Stadium

The unprecedented circumstance of the preceding few months continues to have profound consequences globally, with many having suffered loss of life or remaining on the frontline of one of the greatest public emergencies in recent history Given such sentiment, we would like to express our deepest condolences to the families and friends of those who …

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A GOOD TIME TO MAKE PROJECTS

The brake in the competitions due to the Coronavirus has caused great uncertainty in all sports clubs. Fortunately, the health problems of staff and active workers have been negligible in the sector. Still, long stays at home are generating some anxiety in players and managers. There is a desire to go out onto the playing …

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The new dress room of RCD Espanyol de Barcelona: tradition, modernity and innovation

Molcaworld was selected to create the comprehensive rebranding concept for the heart of the RCDE Stadium: the changing room and the players tunnel. The idea was to modernize the image of the club, always respecting the DNA of Espanyol, with aspects as deeply rooted as the club’s mascot, a bird that at the same time …

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25 meters of light for glory

RCDE Stadium has a new stage. 10 rings of light focused the attention of the football planet in the moments leading up to the match between RCD Español and FC Barcelona. The 25 meters of the costume tunnel became the set of dreams in which Messi met face-to-face with Wu Lei, the Chinese star of …

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